Quepos, Costa Rica. Technology with roots in the forest.
Raíces del Bosque is a small shop on Costa Rica's Pacific coast that thinks like a big agency and works like a garage. Websites, campaigns, revenue strategy, and AI-run workflows for hotels, tours, and rentals, with one name on the contract.
Raíces del Bosque signs, invoices, and holds the tax ID. No account managers between you and the work.
English and Spanish written by people who live in both.
Claude, Cloudflare, and Unreal Engine on the desk. Know the guest, respect the reader, make the phone ring.
Most have been with us for years. Scroll down for the evidence.
You ask for a website. The problem is a quiet September. We start with the problem, then decide what to build.
A review card at the dock instead of a paid campaign. A WhatsApp thread instead of a CRM. The cheapest thing that works gets tried before the budget does.
AI drafts the guest reply now, and the walkthrough is rendered before the building exists. The job is still to make someone want to come here.
Campaigns, rates, posts, and pages get measured and reported in plain language, in both languages. When something did not work, the report says so.
Average year-over-year growth for the hotels ECTM manages revenue for.
Peak room-night growth at a single property.
Live sites on this page, most of them years old and still with us.
Years inside hospitality before building for it.
The expensive part of a hotel is not the website. It is the copying, chasing, and re-typing around it. We take that off the desk with the tools you already pay for, plus AI where it earns its place.
Assistants that draft guest replies, sort the inbox, prepare the weekly report, or watch competitor rates, then hand a person the decision. Built on Claude with clear lines about what runs alone and what waits for approval.
Pick the first job to automateBooking engine to CRM to email to accounting. We connect the PMS, channel manager, WhatsApp Business, Google Workspace, and Notion so a reservation is typed once and shows up everywhere it should.
Map the systemsWritten procedures for reservations, front desk handoffs, housekeeping, social publishing, and review replies. Short, bilingual, with screenshots, and stored where the team will actually open them.
Start with one procedureShared drives, inboxes, media libraries, subscriptions, domains, and DNS, inventoried and organized. Duplicates merged, dead subscriptions canceled, access documented so nothing depends on one person's memory.
Book a systems auditGA4, Search Console, ad accounts, and OTA extranets pulled into one monthly read, written in plain language in both languages, so the meeting is about decisions instead of screenshots.
Get a monthly readRolling AI tools out to a team without breaking what works: which tasks, which guardrails, what stays human. Hands-on sessions in Spanish or English, then the follow-up that makes it stick.
Plan the rolloutSites, rates, campaigns, and the content that fills them. The same small team builds the systems underneath, so nothing gets lost in a handoff.
Fast static sites on Cloudflare, WordPress rebuilds, and booking flows that work on a phone. Casa Frondosa, Tucanes Tours, and The Costa Rica Directory were built this way.
See the sitesPricing, OTA strategy, direct booking, and monthly performance reviews for independent hotels. This work runs under the ECTM brand.
Visit ectm.crContent calendars, Meta and TikTok campaigns, follower growth, and bilingual reports that say what the budget actually did.
Ask about a campaignProperty photography, short films, drone footage, and Unreal Engine walkthroughs for places that are not built yet.
Watch the filmsSearch rankings that hold through the seasons, newsletters people open, Google Ads with a real conversion behind them, and the Google Business Profile kept current.
Ask for a marketing reviewLogos, menus, QR review cards, flyers, and link preview cards, so what guests hold in their hands matches what they saw on the screen.
Send the briefMost are on the Pacific coast between Manuel Antonio and Dominical. A few are further out. Every card opens the real thing.
SEO, email marketing, social content, paid campaigns, and monthly reporting, season after season.
hotelparador.com
Social media, paid follower campaigns, TikTok, and weekly bilingual reports for Parador's beachfront sister property.
miamar.com
Tour company site with daily departures, multi-day packages, custom booking forms, and ongoing SEO.
tucanestours.com
Charter site built for quick bookings, plus review cards, tournament tools, and social content.
vueltolococharters.com
A rental platform with dozens of listings and dynamic pricing, kept running and growing.
crvacationproperties.com
Villa rental site with big galleries, a simple inquiry form, and a guide to the area.
casabonitabeach.com
A jungle villa's own site: gallery, rates, availability, and a guide to the coast between Manuel Antonio and Dominical.
casafrondosa.com
Menus, pricing, and a direct line to the chef, with hosting, email, and updates handled.
eklectickitchen.com
One of Costa Rica's first eco-lodges. The redesign leads with the wildlife and the lodge's history.
tiskita.com
A verified business directory with nearly 2,000 listings across 15 areas. We build the platform and run its sales and social.
thecostaricadirectory.com
Costa Rica Travel Consultants: custom itineraries, rentals, and concierge planning for travelers who want it handled.
mycrtc.comYou may have come in through either door. The work, the contract, and the invoice all come from Raíces del Bosque.
Hotel revenue management and digital growth for independent hotels across Latin America. Leads arrive through ectm.cr. Raíces del Bosque does the work and sends the invoice.
Visit ectm.cr
The creative studio: websites, films, 3D worlds, and AI workflows. The full portfolio, video reel, and photography live there.
Visit michaelzoz.comMichael Zoz runs Raíces del Bosque. He spent years inside Costa Rican resorts, eco-lodges, tour operations, and charters before he started building for them, which is why a pitch here usually opens with an occupancy chart, not a mood board.
The corner office is a laptop in Quepos. The team scales per project: photographers, editors, developers who know the coast, all working in English and Spanish.
Raíces means roots. Ideas can come from anywhere. Ours come from a place where the season, the OTA, the front desk, and the guest messaging at 10 pm are all real.
Because it is the registered Costa Rican company that signs contracts, issues electronic invoices, and holds the tax ID. ECTM and michaelzoz.com are brands that belong to it.
No. ECTM is the hotel revenue management brand and website. A proposal may arrive through ectm.cr, but the contract and the invoice come from Raíces del Bosque.
Quepos, on Costa Rica's Central Pacific coast, a few minutes from Manuel Antonio. Most clients are on the Pacific coast and a few are elsewhere in the country.
Yes. Copy, reports, and day-to-day communication in Costa Rican Spanish or English, whichever your team prefers.
With a short call or a WhatsApp thread about what is not working. If we can help, you get a written proposal with scope, price, and timeline, usually within a week.
It starts with a week of watching how the work happens now: the inbox, the spreadsheets, the WhatsApp groups. We pick one repetitive job, build the assistant or integration around it, run it beside the team, then write the procedure. Most first projects finish inside a month.
No. What we automate is the repetition nobody wants: copying data between systems, first drafts of replies and reports, chasing the same numbers every month. People keep the decisions, the guests, and the final word.
Sometimes. A private chef and a business directory are on this page. If the work fits, we say so. If it does not, we point you to someone better.
Tell us what is not working. We reply within one business day, in English or Spanish, with a point of view and usually a first idea.
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No commitment. The first conversation is on us.